Appropriation of name or likeness
Examples
Reality shows such as The Amazing Race; Claiming that someone has endorsed your product when they have not.
Technically, a person whose image is being used to catfish someone could sue for invasion of privacy, even though the photograph was posted to the internet by the person in the picture.
Definition
Intentionally using the name or likeness of a person without their permission.
Comments
Whenever a team asks someone for directions, they must immediately have that person sign a release for their likeness to be used on tv; otherwise, they need to blur out the person's face because failing to do so would be appropriation of the person's likeness.